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Destination Dynamics Interactive Dashboards

How it works

Put Destination Dynamics Insights To Work For Your Organization

OTEC’s Destination Dynamics: Realtime, Local, Economic & Labour Recovery Dashboard is a visualization tool that uses data to track Tourism and Hospitality Industry economic recovery and resiliency across Ontario.

Tourism SkillsNet Ontario (TSNO) Alliance

Optimize Your Business Performance

Enhance your local strategic planning with our Destination Dynamics dashboards. The three dashboards below are an example of some of the key highlights your business can use to optimize its strategic planning.

Get in touch with our team to learn more about our expertise and how your organization and destination can leverage all of Destination Dynamics insights to enhance your local strategic planning.

Tips To Easily Access Insights

On all Destination Dynamics dashboards hover to highlight additional data insights on map destinations, on Year-over-Year trend lines, on bar graphs. For the time series the hover indicates the start and end period selected. In the right-hand corner of the revenue, employment and expenditure dashboards use the Hover to Learn More about the dashboard insights

  • Map visualizations analyze and display the impact of COVID-19 on the 28 destinations and provincially.
  • Year-over-Year (YOY) visualizations compare one year with the previous year to show the increase or decline. YOY is shown in line graphs. Select and hover over the line to get additional information on the year-over-year insights.
  • Time Series Visualizations allow you to spot trends, sudden shifts and outliers by selecting a start and end year; just move the slider. Hover to highlight the data insights, not just the totals shown on the visualizations
  • Butterfly Visualizations provide a glance at the difference in expenditure flows between Ontario and your destination. Just select your destination and hover to see additional insights.

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