About Destination Dynamics

As we know, the tourism and hospitality industry face a long and challenging recovery. In the face of an unforeseen market instability, businesses, industries and government urgently need data-driven insights and tools to support recovery planning and decision making. That’s where Destination Dynamics: Realtime, Local, Economic & Labour Forecasting really goes to work.

A first of its kind, Destination Dynamics enhances and extends traditional labour and economic forecasting through the integration of AI enabled web analytics. It enables never before seen labour market and revenue forecasts, by industry segment, at the destination level.

Think of it as a ‘crystal ball’ only rooted in historical data and powerhouse analytics that looks into revenues and employment by region to help create recovery plans at a local level. It can even support government stakeholders in forecasting local spending and tax revenues at each forecasted stage of the recovery.

Because it builds upon Canada’s traditional tourism labour market information and forecasting framework, developed by Conference Board of Canada, the data is relevant to stakeholders and planners at the local, provincial and national level.